Fast Fashion is available on affordable prices for instant gratification of the consumers.
Fast fashion is the term used by fashion retailers to describe inexpensive designs that are quickly produced to respond to the latest trends. Fast fashion has been often criticized for it’s negative impact on the planet.
Fast fashion is inexpensive and widely available as the moment garments that have changed the way people buy and dispose off clothing. They sell large quantities of clothing at cheap prices.
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There are many environmental hazards caused by fast fashion. The first step in the global textiles supply chain is the textile production. Polyester is a synthetic textile which is derived from oil while cotton requires large amount of water and pesticides to grow. Next, textile dyeing results in additional hazards like untreated waste water, releasing heavy metals and other toxicants.
Innovations in supply chain management among retailers make fast fashion to be popular. Brands like Zara, H&M are two giant brands in the world of fast fashion. The downside of fast fashion includes pollution, waste, low wages, unsafe workplaces.
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Fast fashion has made quite a name in India with brands like Zara, H&M, Forever 21, Fab Alley and koovs. Fast fashion is low priced stylish clothing that everyone can purchase easily. The down side of fast fashion is the environmental waste it creates. Another down side of fast fashion is the low wages and unsafe work space. The fast fashion industries exploit the locals and pay them poorly.
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