According to a study, advertisements on the social websites like Facebook had more impact on people than ads that are aired on television.
The research by Facebook and market agency Neuro- Insight how consumers respond to television ads.
For the study, Neuro- Insight divided a group of 100 Facebook
users in the US into two groups. Agency used two types of ads Video ads for TV and video ads for Facebook. The research actually found that info is better encoded from Facebook ads in comparison to TV ads.
Findings showed that while printed ads on Facebook were able to increase the brand impact.
