How to Boost Business Referrals As a Soft Skill Trainer?
An effective way to get new business is through referrals. As a soft skills trainer, you must encourage referrals from your customers. When a friend or family member refers your business to someone, they are more likely to come to you. So, let’s look at some ways to boost your business referrals.
6 Ways to Boost Business Referrals
1. Focus on Customer Service
Customer service goes beyond smiling and responding to your customers’ queries. You need to go the extra mile and exceed your clients’ expectations. Brainstorm on how you can give exceptional customer service. If the clients are happy and talk positively about your business, more people will be interested in you. Moreover, happy customers make loyal customers. They will seek your services whenever they need, and also bring in new customers. You can also use customer service softwares like Dexa to manage your customers queries and expectations.
2. Encourage Customers to Share on Social Media
Request your clients to share their experience on social media if they are happy with your service. Tell them about the different social media platforms you are on. You can even incentivize them with a discount coupon if they post a review of their experience. Put links on your social media pages and newsletters as well to encourage them to share their feedback.
3. Highlight your Best Referral Sources
There will be some customers who regularly recommend your soft skills business to others. You can use such customers as case studies. Ask them if you could feature them on your website and marketing materials. When potential customers hear from existing and happy customers, they will contact you.
Read more: 5 Soft Skills for every woman to succeed at Work: Expert Tip by Renu Mehra
4. Give Referrals to Others
If you keep wondering how to get referrals, one idea would be to refer other businesses to friends or colleagues. The very act of recommending other businesses can bring business to you. How? Well, it starts a chain reaction where you refer to someone’s business, and they do the same for you as a gesture of appreciation. Join a group where you can continuously refer to customers, friends, or family to other businesses. You will eventually see that new customers are being referred to you.
5. Don’t Be Afraid to Ask
As a soft skills trainer, don’t be shy or afraid to ask for referrals from your customers. The worst thing that can happen is getting a negative response. However, positive responses usually outweigh the negative ones. You may miss out on great opportunities just because you didn’t ask. Happy customers will surely refer your business to someone they know. Let them know that you appreciate their referrals. Please give them a token of appreciation like a discount or voucher for a new referral. This will motivate them to give referrals.
6. Start a Referral or Affiliate Program
One thing is for sure – referral and affiliate programs work. When someone gets an incentive for referring other people, they will surely bring in more referrals. If you follow these tips successfully, you won’t have to keep worrying about how to get business referrals. The only problem you might have is handling all the new business you may get through the referrals. But that is a good problem to have!
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