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OkCredit unveils ‘TaiyaarHainHum’, a tribute to salute the unbeatable spirit of small businesses in India

Pledges ‘Apke Business ka Saccha Saathi’ for local merchants, checkout the newly released anthem to uplift spirit of small businesses in India

OkCredit- ‘Digital India ka Digital BahiKhata’, has unveiled their anthem‘TaiyaarHainHum’dedicated to localbusinesses of India, during the difficult times of pandemic.TaiyaarHainHum is also an endeavour to strongly support Vocal for Local by showcasing to the local merchants that OkCredit is their true companion; ‘Apke Business ka Saccha Saathi’.

Let’s appreciate

The campaign depicts gratitude and appreciation to the small merchants for their selfless support extended during this challenging situation to deliver essentials to the doorstep of the consumers. When life all across India is at a standstill, they didn’t stop. The continuous service by these unsung heroes across the nation has kept many people safe inside their homes.

Further with TaiyaarHainHum, OkCredit extends its partnership with Delhi Capitals to appreciate all the Dream11 IPL Players from the team, who are playing to uplift the mood by bringing cricket back to fans across India. The idea is to keep the spirit of the players and sports enthusiasts high and contribute to the excitement and celebration of India’s one of a kind festival, IPL.

Read more: IPL to kick-start today, 5 reasons why IPL 2020 would be special

Commenting on the launch of the campaign, Mr. Harsh Pokharna, Co-founder & CEO, OkCredit, said, “Our anthem, TaiyaarHainHum is a tribute to salute the unbeatable spirit of small businesseswho have been essential in these challenging times. I would like to strongly urge the citizens of Indiatocome forward and support their local merchants and promote Vocal for Local.”
The anthem will be released digitally today, 19th September 2020, on OkCredit’sYouTube Channel and other digital platforms.
Campaign created by Ant Theory Pvt. Ltd, the anthem is Directed by Jackson Garg and composed and sung by Gold Boy. The anthem is penned by lyricists Navi Kamboz and Sandeep Jain and the voiceover is provided by Annu Kapoor.
OkCredit is relentlessly working on its vision to empower small businesses by enabling them to go digital, grow their business, and adapt to the changing world which will be further strengthened with this initiative and help build a Digital India.
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