Iconic Collaboration for Kids! MiArcus launches a curated line-up of baby apparel, toys, bedding, and accessories featuring Snoopy and the gang from Peanuts
New Delhi, 26th October: MiArcus, a leading children’s brand based in Ludhiana and available through 40 Offline Retail stores across India, today announced its partnership with Peanuts Worldwide LLC to bring an exciting new addition to their collection of kids’ clothes, accessories, and toy products featuring Peanuts, the iconic comic strip created by Charles M. Schulz.
In collaboration with Peanuts™, MiArcus has designed a complete range of baby apparel, including baby casuals, suits, dresses, blankets, wraps, soft toys, bedding, and accessories, all capturing the timeless charm of Snoopy and the Peanuts gang—some of the most endearing characters in the cartoon world. Their new collection includes a wide variety of products for children up to 6 years old.
The Peanuts-inspired clothing collection by MiArcus offers a blend of comfort, style, and nostalgia. Parents and children alike can look forward to discovering a range of clothing, including t-shirts, sweatshirts, pyjamas, dresses, and accessories, all featuring iconic Peanuts characters. The designs are thoughtfully crafted to bring smiles to the faces of both kids and adults, celebrating the enduring appeal of Charles M. Schulz’s creations.
The brand MiArcus is already making a buzz with the quality and premium-ness of its products in the industry and has registered 10x growth since its first year of inception. This new addition will not only add huge value to its customers but will also help the brand grow further this season.
Unveiling the special Peanuts and MiArcus curated line of products, Gian Singh, Founder and CEO of MiArcus, said, “We are delighted to sign up with the world-famous Peanuts brand. The spirit of freedom, wit, and happiness, which are the very essence of the brand, is the perfect partner for MiArcus. Our core objective is to offer a stylish and comfortable range of products for babies. On our third anniversary, this collaboration with Peanuts is the best gift we can give to our customers.”
“Peanuts and its beloved characters have been a source of joy and inspiration for generations since premiering in 1950,” says Carla Neves, Senior Director of Territory Management at Peanuts Worldwide. “Working with partners such as MiArcus who bring the timeless charm of Snoopy and the gang to a range of high-quality, comfortable, and stylish clothing while also reaching the younger demographic is key to our global strategy.”
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Priced at INR 349-5999, this new collection will be available for purchase online at MiArcus’ D2C website and various e-commerce marketplaces like Firstcry, Amazon, Myntra, Nykaa, etc., and at all 40 MiArcus retail outlets across the country.
MiArcus also announced the first outlet where the entire range is available in DLF Avenue Mall in Saket, New Delhi. The range is targeted towards parents, grandparents, and caregivers. Consumers can visit and explore the exciting range to discover the perfect outfits to celebrate the enduring friendship of Snoopy, Charlie Brown, and all their friends.
About MiArcus:
MiArcus today has 40 offline stores, all co-owned and co-operated (COCO). The brand is available in 10 key marketplaces and retail on its website as well (www.miarcus.com).
This three-generation family business is based in Ludhiana. The company predicts annual sales to increase from the current 40 crores to 300 crores in the next five years and plans to build a 500,000-customer base. The brand enjoys a share of 25% repeat customers. In the next five years, MiArcus plans to build its omni-channel presence and expand its retail presence from 40 offline stores to 300 stores across India.
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About Peanuts:
The characters of Peanuts and related intellectual property are owned by Peanuts Worldwide, which is 41% owned by Wild Brain Ltd., 39% owned by Sony Music Entertainment (Japan) Inc., and 20% owned by the family of Charles M. Schulz, who first introduced the world to Peanuts in 1950 when the comic strip debuted in seven newspapers. Since then, Charlie Brown, Snoopy, and the rest of the Peanuts gang have made an indelible mark on popular culture. In addition to enjoying beloved Peanuts shows and specials on Apple TV+, fans of all ages celebrate the Peanuts brand worldwide through thousands of consumer products, as well as amusement park attractions, cultural events, social media, and comic strips available in all formats, from traditional to digital. In 2018, Peanuts partnered with NASA on a multi-year Space Act Agreement designed to inspire a passion for space exploration and STEM among the next generation of students.”
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