Aatmaram Live Film Review: A Bold Fusion of Horror, Comedy, and Social Media Madness

Aatmaram Live Film Review: A Bold, Experimental Blend of Comedy and Horror Exploring the Dark Side of Social Media Fame

Aatmaram Live marks the feature directorial debut of young filmmaker Niharika Sahni, who ventures into a genre many emerging directors rarely attempt. Released this week in select theatres, the film takes on a unique premise revolving around the obsession with overnight fame fueled by social media culture. At a time when digital validation has become the new currency of success, Aatmaram Live dares to dissect the lengths to which today’s youth may go to become viral sensations. Rather than playing it safe with conventional storytelling, Sahni delivers a story that combines humour, supernatural suspense, and social commentary in one quirky package.

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Story: A Darkly Comic Journey Toward Viral Fame
The film follows the life of a young social media influencer who migrates from a small village to a major city, carrying big dreams but little success. His father enrolled him in a B.Tech programme, hoping he would build a secure future, but he remains fixated on becoming an online star. Sharing a cramped rented room, he partners with a local vendor’s cheerful Sikh son to produce creative content, yet every attempt turns into disappointment and failure. Their fortunes shift unexpectedly when tragedy strikes. After the death of his friend’s grandfather, the duo visit the cremation ground to attend the final rites. In a sudden burst of desperate inspiration, the influencer decides to shoot spooky horror content at the crematorium, believing the eerie setting could finally bring them recognition. During the shoot, he steps on the ashes of a burning pyre, and some residue gets stuck to his shoe—triggering an avalanche of bizarre and supernatural incidents. Overnight, their horror videos go viral across platforms, catapulting them into sudden fame. However, with the rising popularity also comes an unseen presence—an entity referred to as “Aatmaram,” whose influence begins haunting their lives and pulling them into chaos. Their situation becomes even more complicated when Vaishnavi, a young woman mourning the loss of her grandmother, becomes tangled in the chilling sequence of events. The blend of humour and fear that follows keeps audiences intrigued and laughing in equal measure.

Direction and Presentation
As a first-time feature director, Niharika Sahni shows remarkable confidence in storytelling. Creating a horror-comedy with limited budget, limited locations, and a completely new cast is a brave undertaking in itself. Sahni manages to balance humour with emotional sensitivity and social satire, while also capturing the cultural elements associated with death rituals and supernatural folklore. Her direction reflects influences from successful genre films like Stree—combining relatable humour with Indian supernatural beliefs—but still finds originality through fresh treatment and modern context. While the first half feels slightly slow and uneven, the pace picks up significantly after the interval, gradually building tension and engaging momentum toward a gripping climax.

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Technical Merit and Cast Performances
The film credits Niharika Sahni as director, screenwriter, and producer, while Ankit Deepak Tiwari contributes the music production. The performances by Vithal Chadha, Akashdeep Singh, and Avyaana Sharma are natural and convincing. Without big stars to lean on, the narrative depends entirely on character chemistry, which works effectively due to their energetic delivery and authenticity. The cinematography captures both the humour and eeriness of cremation grounds, and the background score lifts key moments, particularly during supernatural sequences.

Final Verdict
Aatmaram Live is a refreshing experiment that proves strong ideas can shine regardless of scale. It may not be flawless, but it brings originality, humour, and social relevance to the screen. Its commentary on the pressure to stay “relevant” online, even at the cost of ethics or safety, is sharply relatable in today’s digital age. The film’s makers are already preparing for an international release, which may help this unique story connect with wider audiences. Overall, Aatmaram Live is an entertaining blend of horror, comedy, and satire—quirky, thought-provoking, and definitely worth a watch.

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