“2024 Alliance Unites: ‘Jeetega Bharat’ Slogan Adopted, Emphasizing Unity and Cultural Identity.”
The opposition’s alliance, now known as INDIA – Indian National Developmental Inclusive Alliance, has sparked a new debate between the terms “India” and “Bharat.” The alliance, comprising 26 opposition parties, including Congress, Trinamool, AAP, DMK, NCP, and CPM, held a two-day meeting in Bengaluru to replace the 2004 UPA. After a lengthy discussion, they settled on the name “Indian National Developmental Inclusive Alliance” with “developmental” chosen over “democracy” as the representation for the letter ‘D’ in INDIA.
'Jeetega Bharat' tagline for opposition parties' alliance 'INDIA', say sources
— Press Trust of India (@PTI_News) July 19, 2023
The alliance’s slogan, “Jeetega Bharat (India will win),” will be translated into regional languages. Rahul Gandhi hinted at the new slogan in a tweet, writing, “Bharat judega, INDIA jitega.”
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#Opposition's INDIA embraces Bharat in 'Jeetega…' slogan for 2024 alliance#IndiaAlliance #OppositionMeet https://t.co/FdZAksYOCc
— Hindustan Times (@htTweets) July 19, 2023
The adoption of the new name led to BJP leader Himanta Biswa Sarma becoming the first to replace “India” with “Bharat” in his Twitter bio. The name change has sparked discussions on the two concepts represented by the terms “Bharat” and “India.” With the opposition now united under the banner of INDIA, the political landscape in the country is witnessing a significant shift.
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What is the INDIA versus Bharat debate?
Assam chief minister Himanta Biswa Sarma ignited the debate, asserting that “India” represents British culture, while “Bharat” belongs to the Sanatani tradition. He advocated for embracing Bharat, aiming to break free from colonial influences, stating that the BJP stands for Bharat.
