How Anousshka is Sustainable and Fashionable At The Same Time
A quick scroll through Instagram will show you that today the fashion world is full of brands that claim to be sustainable and earth-friendly. However, a lot of these brands are not really that sustainable or ethical. So, how do you pick a brand that actually does what it claims to be? A brand that not only aligns with your ethics and values but also is good for the environment?
Read more:- Fashion’s Green Revolution: The Rise of Sustainable Fashion
There are 5 essentials of a sustainable fashion brand that you should look out for
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Earth-Friendly
A sustainable brand has to be earth-friendly. Anousshka’s commitment to Earth-friendly living is a core pillar of its brand identity. This brand emphasizes gratitude for Earth’s resources and produces products that have minimal environmental impact. Hence, aligning yourself with values that respect our resources is one of the cornerstones of having a sustainable fashion brand.
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Everyday essentials and timeless products
In a world of fast fashion where people use products and dispose of them very frequently, it is important to produce products that are not only durable but also versatile. Anousshka promotes a more sustainable approach to fashion by making products that are essential as well as timeless. This reflects their commitment to reducing the impact of fast fashion consumption.
Read more:- How can you live a sustainable life for a sound future?
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Conscious design and environmental considerations
A key philosophy of any sustainable fashion brand is to ensure products that contribute positively to the environment. The use of hemp sliders and 100% biodegradable materials for their dresses is a thoughtful approach by Anousshka to source materials that actually help in reducing waste. An essence that has been lost by many brands.
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Affordable pricing and high-quality
Most fashion brands these days would try to charge exorbitant amounts just because they are selling sustainable clothing. However, Anousshka is dedicated to providing high-quality products at an affordable price, which indicates that it is a desire to make sustainable options accessible to a broader audience. Though this challenges the misconception that sustainable products are necessarily expensive, it also allows the brand to be adapted easily by all.
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Circular fashion space and minimal waste
A sustainable fashion brand will always have the vision to create clothing for circular fashion space and also reduce its minimum wage by promoting a more sustainable fashion ecosystem. Designing garments that can easily be restyled or paired with various styles, have utility, and have multiple uses for each piece is what sets Anousshka apart.
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