Shopping online has become more popular in India because of the cheaper Smartphone available in India. As a result e-commerce firm are struggling to cope up with growing demands of the consumers to make faster delivery in all parts of the country.
Online marketplace Snapdeal will spend more on logistics and technology to better compete with Flipkart and Amazon. Flush with a funding of USD 500 million round in August, Snapdeal is now looking to expand its services.
Quick and cheap delivery is important to win the heart of the customers. So one area where Snapdeal will focus is to cut delivery times by investing in better analytics and data forecasting.
It has also spent around $35 million to buy about 50 Percent stake of logistics in GoJavas.
