Bajaj Auto features in the Forbes World’s Top 100 Most Innovative Companies 2014
We should be proud as Bajaj Auto recently won two prestigious global recognitions. It has been included in the list of FIVE Most Innovative Indian Companies and is the only automotive company in the coveted list of Forbes World’s Top 100 Most Innovative Companies 2014.
In addition to that Bajaj Auto was also ranked India’s 5th most valuable Brand, with a value of US$3 billion, according to the first ever BrandZ™ Top 50 Most Valuable Indian Brands ranking. Mr. Rajiv Bajaj, Managing Director, commenting on this recognition said, “In business everything is determined by one thing – its strategy. In a hypercompetitive world, the sole purpose of a business strategy is to differentiate the business from its competition.
A sound strategy does this by creating new categories for its brands to dominate, rather than have them unimaginatively serve existing categories. He further added,”Our Pulsar, Discover, & RE brands are a result of such a strategy at Bajaj, making us the world’s most profitable auto company, with almost half our sales coming from overseas markets.”
No wonder, they have been churning out new models with new technology and the Pulsar 400ss is one of the most awaited and anticipated launches
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