Foreign Affairs

Ageless Beauty: 60-Year-Old Wins Miss Universe, Defying Stereotypes

The 60-year-old La Plata lawyer and writer Alejandra Marisa Rodríguez has created history by emerging winner in the Miss Universe Buenos Aires contest.

60-year-old wins Miss Universe proving age is just a number

Alejandra Marisa Rodríguez, a 60-year-old La Plata resident and journalist, created history by becoming victorious in the Miss Universe Buenos Aires contest. Her triumph makes a strong statement about age and beauty standards, demonstrating that age is really only a number.

Not only is Rodriguez’s victory a major personal accomplishment, but it also marks a turning point for beauty pageants globally. This declaration follows the Miss Universe Organization’s September 2023 announcement that contenders will no longer be restricted by age starting in 2024. This shift is in line with a growing trend in competitions that have long emphasised diversity and inclusivity over youth as the pinnacle of beauty.

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Rodríguez won the pageant, which was held at the Corregidor Hotel in La Plata on April 21, 2024, after surpassing over thirty other competitors. Her victory is evidence of her self-assurance and the shifting views on beauty. As expressed by Rodriguez, she is excited to be a representative of a new paradigm in beauty pageants, where women are valued for more than just their physical attractiveness.

Rodríguez – The Inspiration

The significance of Rodríguez’s win goes beyond the pageant itself—she is an inspiration to women of all ages, her story inspiring them to pursue their dreams despite social expectations, and her success demonstrating that beauty and ability are not limited to a specific age group.

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Despite the difficulties she faced along the way—including competing against women as young as 18—her will to succeed and her love for representing her generation have made her a fan favourite for the Miss Argentina title, which would have allowed her to go to the international Miss Universe pageant.

Alejandra Marisa Rodríguez’s tale is one of bravery, tenacity, and pursuing goals with unwavering determination. It sends a strong message to the world that every woman has the right to be recognised, acknowledged, and honoured and that beauty is not age-based.

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