Will She Wear It On Eid? Kriti Sanon Trolled For ‘Revealing’ Raksha Bandhan Ad Outfit, Hurting Hindu Sentiments

Will She Wear It On Eid? Kriti Sanon Trolled For ‘Revealing’ Raksha Bandhan Ad Outfit, Social Media Debate Over Hindu Sentiments

Bollywood actor Kriti Sanon has become the centre of a social media debate after appearing in a jewellery advertisement themed around Raksha Bandhan. The campaign, which appears to give the traditional festival a contemporary and fashion-forward treatment, has divided internet users. While some viewers see the advertisement as a modern interpretation of a family celebration, others have criticised the styling and questioned whether the presentation suits the cultural significance of the festival.

The controversy particularly focuses on Kriti Sanon’s outfit. In the advertisement, the actor is seen wearing an off-white bralette-style blouse with a cape and draped skirt while celebrating Raksha Bandhan with her brother. Some social media users described the outfit as too revealing for a festive campaign and argued that a more traditional look would have been appropriate.

What Happened In The Raksha Bandhan Advertisement?

The advertisement was created for jewellery brand GIVA and features Kriti celebrating Raksha Bandhan in a family setting. One of the campaign’s notable elements is a pet dog, to whom Kriti also ties a rakhi after the dog appears in the scene. The brand appears to portray the pet as an important member of the family, giving the traditional celebration a modern and inclusive angle.

However, the creative approach has not been universally appreciated. Several users questioned the combination of the modern outfit, jewellery advertising and traditional festival rituals. Some comments also focused on the absence of familiar elements such as a puja thali and tilak, saying that these details would have made the campaign feel more traditionally connected to Raksha Bandhan.

Why Is Kriti Sanon’s Outfit Being Questioned?

The biggest discussion surrounding the campaign is about fashion and cultural context. Kriti Sanon’s outfit has been described by critics as revealing, while other viewers have pointed out that the garment is a contemporary blouse-style fashion choice rather than necessarily a conventional bra. This difference in interpretation has itself become part of the online debate.

Critics argue that fashion used in advertising should take the nature of the occasion into account, particularly when a campaign is built around a culturally significant festival. Supporters of the advertisement, on the other hand, may view the styling as a contemporary interpretation designed to appeal to younger audiences.

The controversy therefore goes beyond the outfit itself. It raises questions about how brands should balance modern fashion, celebrity styling and cultural traditions when creating festive campaigns.

‘What About Eid?’ Social Media Comparison Sparks Debate

Another part of the controversy emerged when some users compared the treatment of Raksha Bandhan with other religious festivals, particularly Eid and Christmas. Some comments questioned whether advertisers would use similarly unconventional styling while promoting other religious celebrations.

This comparison has intensified the discussion online, with users expressing different opinions about whether brands apply consistent standards when representing festivals. However, these are social media reactions rather than an established claim about the advertising industry’s treatment of different religions. The debate largely reflects individual perceptions of cultural representation and advertising choices.

Social Media Reactions To Kriti Sanon’s Ad

The advertisement quickly attracted attention across social media platforms. Some users accused the campaign of disrespecting or trivialising a Hindu festival, while others criticised the decision to include the dog in the ritual. Comments questioned whether the campaign captured the traditional spirit of Raksha Bandhan.

At the same time, the reaction has not been entirely negative. Discussions online also include users who believe the controversy is excessive and that the advertisement is simply presenting a modern fashion-oriented version of a familiar family festival. This shows how differently audiences can interpret the same creative campaign.

Has Kriti Sanon Responded To The Backlash?

As of August 24, 2026, Kriti Sanon has not publicly responded to the criticism surrounding the advertisement, according to reports from India Today, NDTV and Moneycontrol. The brand has also not been reported to have issued a response to the social media backlash.

The controversy remains primarily a social media discussion, with users debating the boundaries between fashion, advertising creativity and cultural sensitivity.

Kriti Sanon’s Work Front

Despite the controversy surrounding the advertisement, Kriti Sanon continues to remain one of Bollywood’s prominent contemporary actors. She was recently seen in Cocktail 2, alongside Shahid Kapoor and Rashmika Mandanna. Her recent filmography has included a mix of commercial and performance-oriented projects.

Conclusion

The Kriti Sanon Raksha Bandhan advertisement has sparked a wider conversation about how traditional festivals should be represented in modern advertising. While some viewers believe the revealing outfit and creative treatment do not reflect the cultural spirit of Raksha Bandhan, others see the campaign as an attempt to present a familiar celebration through a contemporary lens.

The comparisons with Eid and other festivals have further expanded the discussion, but for now, the controversy remains driven largely by social media reactions. Whether the campaign will receive an official response from Kriti Sanon or the brand remains to be seen.

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