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Dazen X7 & Dazen 1 launched Today


Dazen X7 & Dazen 1 launched Today


Today Coolpad along with Snapdeal launched two smartphones- Dazen X7 and Dazen 1. Since the global market is turning into a digital market, Coolpad believes that now mobile phones have become a big market player and main source of accessing the internet, so technically a small device is taking us to a bigger world. Hence, they introduced Dazen X7 with 3 new software applications that prevents your battery from draining when used extensively over internet.

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“According to a research, 80% of the battery is drained due to navigation, browsing and playing games. So, we have three software applications- Ex- Web Power technology which saves up to 30% battery, Gaming Power technology which saves up to 40% battery and Navigation Power technology which saves up to 45% battery, even when you use multiple devices. These software would debut in India soon and not only in these phones but in every phone that would launch from now on” says Varun Sharma, CEO, Coolpad India.

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The Dazen X7 packs a 5.2” FHD display, 13 MP f/1.8 rear camera and 8MP front shooter. The device runs on Octa-core 1.7 GHz, with 2GB RAM, and 16GB storage. With 2700 mAh battery, the phone will be available in Gold, Titanium and White color at just a price of Rs. 17,999. On the other hand, Dazen 1 is powered by a 1.2 GHz quad-core Qualcomm Snapdragon processor coupled with 2GB of RAM along with 8 GB of built-in storage. It has 8MP rear camera with an f/2.2 lens and 5MP front camera and also has LED flash. The users can own this product at Rs. 6999/- in Moon Dust grey and Baby Snowwhite colors.

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With CoolUI 6 in Dazen X7, users would have the opportunity to do multi-tasking, gives you a side-bar which shows the most used applications and one can even edit it. Along with it, the phone has gesture feature through which one can unlock phone, straight away open any application, all that is needed is to just draw initial of the application on the screen, allows selecting multiple pictures by sliding and the gallery of pictures can shrink and expand.


The device is made of Anodic Oxidation which prevents from fading of color of device and the camera comes with features of DLSR as it gives the option of PRO mode wherein one can check white-balance, ISO (100-800), contrast, shutter speed, focal length. Along with it comes beauty mode which enables the user to remove blemishes on skin. The camera also has the feature of automatic- preview wherein the user can preview videos before saving it. Also, the application Rock Wallpaper allows the user to change their wallpaper in just a click.


Talking on the occasion, Li Wang, President and Global CEO, Dazen, said “India is the fastest growing online smartphone market and it is really exciting for us to launch our product here. Dazen will rely on Coolpad’s scale of producing more than 60 million smartphones and more than 6000 technology patent, as well as outstanding internet technology solutions of 360, to become the leading internet company in the world. The company has after-sales tie up with HCL and is partnering with Snapdeal for marketing. We are hoping to lead the market and bring a lot more value and innovation to our customer”


The devices would be available in India from June 9th 2015 exclusively on Snapdeal and the registration of Dazen 1 starts today.


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