Unlocking Health and Resilience: Right To Protein’s ‘Solve With Protein’ Theme for Protein Day 2024
Protein Day 2024 is fast approaching, and ‘Right To Protein,’ powered by the U.S. Soybean Export Council (USSEC), is gearing up to celebrate its fifth year with a powerful theme – “Solve With Protein.” This initiative aims to unite individuals, businesses, and industry leaders in addressing the increasing demand for protein-rich foods and promoting accessible protein solutions for citizens across India and the broader South Asia region.
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Understanding the Protein Gap: One of the primary challenges is the lack of understanding about protein as an essential macronutrient, leading to inadequate levels of protein consumption. The Protein Day 2024 theme of “Solve With Protein” emphasizes the urgency of bridging the protein gap and urges various stakeholders to amplify the message on protein’s pivotal role in fostering a healthier and more resilient population.
The Call for Awareness and Collaboration: The initiative calls upon brands, thought leaders, community and health influencers, media, and citizens to come together to drive conversations about protein’s importance. The goal is not only to raise awareness but also to highlight practical solutions for citizens to incorporate accessible protein sources into their daily diets. By doing so, ‘Right To Protein’ seeks to contribute to the realization of ‘nutrition security.’
Shona Prabhu’s Perspective: Sports nutritionist Shona Prabhu emphasizes the need for increased awareness about nutrition, especially the importance of consuming adequate protein in daily diets. She sees protein as a macronutrient that can overcome health challenges, build resilience, and contribute to the well-being of communities. The hashtag #SolveWithProtein aims to bring together professionals such as doctors, nutritionists, and health and fitness influencers to spread awareness about protein as a solution to better health.
Sivaram Briyas’ Call to Action: Sivaram Briyas, Founder and MD of Biryas Foods, stresses the importance of prioritizing nutrition awareness and behaviour change. He calls on industry stakeholders to join the nutrition movement and actively contribute to ‘Solve With Protein.’ With India’s anticipated economic growth, a focus on a healthy and highly skilled workforce becomes imperative, making nutrition awareness a key component.
- S. Soy’s Commitment: Deeba Giannoulis, Regional Head of U.S. Soy Marketing & Sustainability – South Asia & Sub-Saharan Africa, highlights U.S. Soy’s commitment to meeting the growing demand for nutrition worldwide. As a driving force behind ‘Right To Protein,’ U.S. Soy endorses the theme of #SolveWithProtein as a powerful call to action for both industry stakeholders and individuals to foster a healthier, protein-conscious society in South Asia and beyond.
Celebrating Protein Day 2024: Right To Protein is gearing up to celebrate Protein Day 2024 on February 27. The celebration will bring together nutritionists, food industry experts, chefs, food brands, and like-minded citizens to increase awareness and consumption of protein in every meal. The initiative encourages everyone to join in the celebration and challenge nutritional gaps in everyday lives with awareness, aiming to “Solve With Protein.”
Get Involved: For those interested in getting involved, ‘Right To Protein’ invites participation in various capacities, including providing knowledge, technical support, or becoming promotion partners. The initiative aims to build public knowledge of different protein sources, meet nutritional security goals, and encourage governments, businesses, and organizations to prioritize protein production, distribution, and consumption.
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Conclusion: As Protein Day 2024 approaches, ‘Right To Protein’ sets the stage with the theme “Solve With Protein,” urging collective action to address the protein gap, promote health and resilience, and contribute to the overall well-being of communities. The campaign not only emphasizes the role of protein in supporting good health but also advocates for sustainable development through increased protein awareness and consumption.
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