Milan based beach wear designer Marta Ferri is rocking with her new collection called Isola. Before starting her own collection of beach wear she was visual merchandiser with Prada. She feels Italian women are daring and playful in beach wear. She talked about new collection and her future plan:
Q. How you have started?
A. I always wanted to be a designer and my association with Prada helped me to become a business woman. When I designed clothes to my wedding people started noticing and soon my friends encouraged me to design dresses. I have gowns, skirts and beach wear.
Q. Tell about your style statement?
A.. I always keep my style simple and feminine. For me selections of fabrics are important and linen and cotton are my favorite.
Isola by Marta Ferri
Q. What about the inspiration for your beachwear collection Isola?
A. I travel a lot and my inspiration comes from it. For this particular collection I was inspired the beauty of Pantalleria Island in Sicity. Most of the summers, I spent there as it inspires me to do lot of new things.
Q. Who is your favourite celebrity to wear your beachwear?
A. My beach wear are for those women who are independent and strong and I love to see it on Beyonce the great artist.
Q. Tell about your relationship with costumers?
A. They come to my studio with open mind. We discuss about their latest fashion trends. Accordingly taking their interest in mind too I design clothes to them which are simple and not loud.
Q. How different are you from other designers?
A. I never insist my clients to wear my dress only. I always encourage them to wear one from me with something of their own. I believe in mix and match. My collection is superior in quality and do not fade away easily.
Q. About the latest trend in beachwear?
A. 70’s style is back. Emphasis is on bright colours and floral prints.