How Cyber Monday is related to Black Friday Sale?
Every year the famous Black Friday Sale comes after the weekend of Thanksgiving Day. This year it started on the 29th of November and ended on 1st December. Black Friday sale sees a significant amount of buyers head to stores or browse through online applications to buy things at a discounted price.
Retailers like Amazon, John Lewis, and others launched a range of discounts, offers to attract shoppers in the USA. In India, online shopping websites like Amazon.in, Myntra, Club Factory, Shein.in, Nykaa, Koovs, Lulu and Sky, Romwe and Knick-Knack-Nook gave some great deals which lured the shoppers easily.
We all get very eager to buy things whenever there are big offers. Black Friday sale brings that kind of offers and discounts. You would have bought a lot of things in this year’s sale too but do you what is this sale about? Who coined the term and since when this sale is being followed? We will answer all the queries related to it in this article.
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The reason behind the name “Black Friday”
The ‘Black Friday’ term was first coined by police officers in Philadelphia to link Black Friday to the post- Thanksgiving period in the 1950s. Actually, a large crowd including the shoppers and tourists came to the city to watch the Army-Navy game on Friday. The crowd created Chaos, Traffic jams and shoplifting opportunities. The police officers weren’t able to take the day off work and worked long shifts to control the carnage. They then named that day “Black Friday”.
In the 1980s, the “Black Friday” term became common and the retailers linked it to their post-Thanksgiving sales. Today Black Friday sale is one of the world’s biggest shopping events of the year. Many shops and online sellers cut their prices on a range of products to boost profit and officially kick off the International festive season.
Black Friday sale brings huge numbers for sellers
According to the Adobe Analytics, Black Friday sale of 2018 reached $6.2 billion. $2 billion were generated only from smartphones.
Gradually, Black Friday which originated in the USA became popular and spread across the world. Today, the Black Friday sale is active in big countries like India, France, Brazil, Norway, Germany, Romania apart from the USA and UK.
What is Cyber Monday?
While discovering about the Black Friday, you might have heard of “Cyber Monday” too. This day marks the continuation of sales on Monday after the Black Friday weekend is over, with exclusive internet-only discounts and deals. This year it was on 2nd December 2019.
The senior vice president of the National Retail Federation in America, Ellen Davis, first coined the term when she noticed an increase in online sales on the Monday after Thanksgiving.
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