Social Media

Tips & Tricks: Optimizing the Instagram Account for the Search Engines

How to optimize the Instagram Account for the Search Engines?  

Instagram has reached a certain height and the app generates millions of dollars in a single day. Instagram is probably one of the versatile mobile applications, which is responsible for allowing you to click, alter, as well as share photographs. Instagram is a powerful social media platform, which the marketers can use to their advantage. Instagram has 1 billion active users.

A number of people are not aware that it is extremely difficult to get the Instagram profile indexed within the search results. It is crucial for you to know as to how you can optimize the Instagram account for the search engines. Given below is a list of the tips that you can follow.

Link to the Instagram posts

This is definitely a crucial step and the reason behind this is that the web application of Instagram is buried in JavaScript. This means that the connection to the individual posts This means that the connection to the individual posts from the Instagram profile is not considered to be genuine links, and this has been pointed out by Google. Therefore, a majority of posts have not been indexed within the search lists. You do not have the option of promoting individual posts on Instagram only by promoting or advertising the Instagram profile. Instead, it is your responsibility to link to the post from the different channels, and this can be done by copying a link, which is directly guiding the post.

Create appealing image captions

You should be treating the image captions on Instagram like a title tag as opposed to treating them as Meta descriptions. You have to ensure that the caption is short, crisp, as well as catchy. It is also a good idea to avoid any emoji in your caption.

It is also your duty to ensure that the caption is filled with a number of keywords. You can also use relevant hashtags in order to increase the reach of each and every post. However, you have to be careful as the posts can look spammy and you might lose your followers. It is also a good idea to opt for real Instagram followers.

Add keyword bio

When you are editing the Instagram profile, you have to make sure that the Instagram bio is optimized properly for the search results. You do not need to work extremely hard for getting it done. The Instagram bio only supports 150 characters and it is your responsibility to use this space for your benefit. Since an Instagram bio is going to create a first impression, ensure that you are using words, which will capture the attention of your visitors right away.

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Do not forget to set the profile to public

When you create your Instagram account, your profile is automatically going to be set to public. This means that everyone can look for your profile and go through the content that you are posting. As the owner of a brand, this is exactly what you should be looking for in order to ensure that more and more people are coming on your profile and going through the posts that you are posting. In case if they like your work, it is obvious that they are going to turn into your buyers from your Instagram followers.


Instagram is not a platform, which is search engine friendly. You have to make the additional strides, which will help the Instagram profile as well as your posts to turn up in the search results. In order to do this, make sure that you are following the tips that have been mentioned above.

Author Bio: Karen is a Business Tech Analyst. She is very responsible for her job. She loves to share her knowledge and experience with her friends and colleagues.

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