Smartron is targeting the mid-range market

Domestic player with distinctive features in competition, smartron is targeting the mid -range market

While many new entrants in the smartphone space make their debut in the sub-Rs10,000 category to target the masses, domestic player Smartron is targeting the mid-range segment with its phone.

The tphone comes with “tron x” eco-system, enabling users access to various services from Smartron.

Built on the world of “Internet of Trons”, the tron x eco-system allows instant access to your profile, data, content, services, Cloud, care, community and other Internet of Things (IoT) devices whether you are at home or in a car on the go or at office or in the field.

The tron x eco-system offers tcloud, tstore and tcare. tcloud automatically backs up and allows you to access your data seamlessly from any Smartron device, once enabled. tstore also offers an e-showcase of all Smartron device accessories, allowing you to get it delivered at your doorstep with a single click.

The company’s 24/7 customer service, known as tcare, offers remote diagnostics and ensures you an uninterrupted experience.

Smartron is targeting the mid-range market
The local iPhone

Priced at Rs24,999, the company has put high-end specifications into the phone and competes with the likes of the Chinese-made Xiaomi Mi 5 and OnePlus 3.

The tphone sports a dual-tone color scheme and comes in classic grey, metallic pink, steel blue and sunrise orange which distinct look. With 5.5-inch, full-HD Super-AMOLED display with 401ppi the smartphone produces vibrant images on the screen with good contrast and has good outdoor visibility.

The device is powered by the Qualcomm Snapdragon 810 processor that was in the news for heating problems.

The company has not customized the user interface and, running on Marshmallow, the tphone delivers stock Android experience.

The camera cannot be classified as the best in this price segment, tphone captures decent quality images, but at times misses out details. The speaker at the bottom with DTS premium and DTS PlayFi produces good sound.

The smartphone incorporates four mics which will also help users who regularly listen to recordings for future use as the playback is clear.

The 64GB onboard storage gives enough room to store your multimedia content.

Coupled with tcloud, the device offers unlimited storage; thus, there will always be space for a precious moment without having the need to delete your data.

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