Continuing the Zig legacy, Reebok launches the all-new Zig Kinetica Horizon in new and exciting colorways
Today, Reebok India is celebrating the energy that pop of color can bring to help you get through your daily grind with the announcement of the Zig Kinetica Horizon in the Indian-market.
Arriving in new, slimmed-down silhouettes, the Zig Kinetica Horizon collection boasts the iconic zigzag-shaped, energy return sole of the Zig Kinetica that channels and returns kinetic energy, in contemporary and flattering fits for everyone.
Color has the power to add energy to any object or event. Add color to a basic black or white shoe and it becomes something much bolder and more fun. The point at which the introduction of colors changes the dynamic of what existed previously, adding undeniable energy to the equation. That point is what we call the “Energy Horizon.”
Thrilled about being part of Reebok’s latest launch, Varun Dhawan, Brand Ambassador, Reebok India, said, “I’m extremely happy to be part of yet another campaign for Reebok’s flagship product Zig Kinetica Horizon. The new Zig Kinetica Horizon comes in exciting new colorways that can amplify any look. The zig-zag technology coupled with the quirky aesthetics of the shoe resonates with my style and has become one of my go-to sneaker.”
On the occasion of the iconic launch, Mr Sunil Gupta, Brand Director, Reebok India, said, “After the successful launch of the Zig Kinetica at the Lakme Fashion Week back in February, we are extremely excited and proud to announce the launch of the Zig Kinetica Horizon which comes in exciting colorways. The new colorways were inspired by elements that channel energy, including an orange and red gradient that resembles the energy of the horizon light at sunset and dawn and was inspired by how those elements provide energy to take on the journey of each day.
With a breathable mesh upper to deliver functional style and ventilation, the Zig Kinetica Horizon uses an updated three-part energy return system:
- Zig Energy Shell – Frame provides stability with a responsive foam internal core
- Floatride Fuel – Energized bouncy foam helps deliver cushioning feel for everyday needs
- Zig Energy Bands – A unique outsole that expands and contracts like a rubber band to provide a spring-like response
The Reebok Zig Kinetica Horizon is available at your nearest Reebok stores and www.shop4reebok.com starting at INR 11,999.
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