Initiative evolves Reebok’s 2001 ‘It’s A Woman’s World’ campaign, which featured global female superstars
Recently, Reebok launched it is not a man’s world powerful campaign that celebrates women who are breaking standards and making their mark in male-dominated industries.
Inspired by Reebok’s 2001 ad campaign. It features fearless, female superstars addressing cultural and gender stereotypes –this initiative addresses a powerful sentiment that remains as relevant now as it was twenty years ago.
As female empowerment and gender equality undergo a seismic shift around the world, Reebok’s ‘It’s A Man’s World’ features five women who are defying convention and carving a powerful path in predominantly male fields, including:
Jazerai Allen-Lord– Known as a Literary Vixen by day and Mommy Supreme by night, Allen-Lord is one of the most well-known streetwear designers and activists.
Ebony Naomi Oshunrinde– Record producer WondaGurl has been quietly dominating the American music scene after breaking out at 16 and working with some of today’s biggest artists
AnhiaZaira Santana: A visual artist and illustrator, Santana is known for her life painting exhibitions and psychedelic interpretations of pop culture
Kimberly Drew: Drew is a writer, art activist and cultural curator who created Black Contemporary Art, a widely read blog that features work by black artists around the world
SannePoeze: Amsterdam-based owner of sneaker blog Girl on Kicks, Poeze has a passion for graphic design and consulting
India has launched this with Bani J and other women who have similarly made a mark.
As part of the collection, Reebok will release three cult classics -a Club C, Workout and Freestyle Hi.
Commenting on the association, Mr Sunil Gupta, Brand Director, Reebok India said, “As a women’s first brand, Reebok has always supported and believed in strong women all over the world. This collection celebrates trailblazing women who are defying convention.”
‘It’s a Man’s World’ sneaker collection is available for purchase at your nearest Reebok store, www.shop4reebok.com, Myntra and Flipkart starting from INR 7,999, beginning October 1st. For additional information on the Reebok product range, visit www.shop4reebok.com
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