Bringing Outdoor Inspiration to Heritage Styles
National, November 27, 2019: Today, Reebok Classic blazes a new path into the unexpected with the launch of its FW19 Trail Collection, bringing to life outdoor-inspired takes on heritage footwear silhouettes and new retro outerwear and apparel. The FW19 Trail Collection is available for purchase online and at specialty retail.
Enabling consumers to fuse trail aesthetic with retro street style in time for Fall, the Trail Collection puts an adventurous spin on Reebok’s iconic footwear styles updated for the urban explorer including the bold retro running-inspired Aztrek Double Mix Trail, cutting edge angular runner Aztrek ‘96 Adventure, elevated ‘80s running staple Classic Leather Ripple Trail, and aerodynamic Daytona DMX II with DMX cushioning technology. Each reconstructed piece is tied together by an unconventional colour palette of purples, browns and greens that mirror wild terrain.
Completing the look, the Trail Collection’s line up of unisex and women’s retro-inspired outerwear and apparel includes the Classic Trail Jacket, Trail Pant, Trail Hoodie, Graphic Tee, Trail Crew, Crop Tee, Vector Legging, Cropped Tracktop, and Trackpant, each striking a confident balance of classic street style and outdoor functionality.
Showcasing Reebok’s own unorthodox and unexpected path, a stylized campaign captures the collection against a series of surrealist backdrops and terrain, taking us on a journey over boulders, under branches, through waters and across daring cliff faces. Retro touchpoints are blended with the outdoors to create collage-like compositions that champion the wild eccentricity of each style.
The FW19 Trail Collection will be available for purchase beginning 2,999 at select Reebok stores, VegNonVeg, Superkicks, Myntra, Flipkart and www.shop4reebok.com.
About Reebok India
Reebok India company, headquartered in Gurgaon, Haryana, India, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies which enable movement and is committed to accompanying people on their journey to fulfil their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s functional training, running, combat training, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the fitness lifestyle market. A subsidiary of adidas, Reebok is the exclusive outfitter of CrossFit and the CrossFit Games, the exclusive authentic global outfitter of UFC; and exclusive apparel provider for Les Mills.
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