Apple appointed Jeff Williams as the Chief Operating Officer, a position left vacant since Chief Executive Officer Tim Cook assumed his post in 2011.
Jeff Williams joined Apple in 1998 and served as senior vice president of operations and oversaw development of the Apple watch earlier. He also looked after the company’s social responsibility initiatives.
Tim Cook said that, ” Jeff is hands-down the best operations executive I have ever worked with .”
William’s new job includes him to the elite group of executives, which includes Chief design officer, John Ive.
Apple further said it would expand the responsibilities of global marketing Chief Phil Schiller to include leading the Apple App Store.