Dhanteras is the first important day of the five day long festivity of the festival of light Diwali. It is also called Dhantrayodashi or Dhanvantari Trayodashi.
‘Dhan’ stands for wealth and ‘teras’ refers to the 13th day or the Krishna Paksha of the Hindu month of Ashwin.
Goddess Lakshmi is the goddess of wealth and money and is worshipped on this day for obtaining prosperity, financial wellness and wealth.
The festival is highly important for the business community owing to the huge purchase of valuable and precious metals. Besides goddess Lakshmi, god Kubera is also worshipped on this day. According to Hindu mythology, Kubera is the god of wealth and assets.
On the auspicious occasion of Dhanteras, it is customary to buy commodities made of metals especially valuable metals.
Gold is the most sought after metal. Women generally buy rings and other attractive gold jewelry studded with exquisite diamonds. cars, bikes, household valuables such as refrigerator LCD or Plasma TV, etc. are also hot favorites among the buyers.
The markets are inundated with attractive and lucrative offers and discounts; the corporate knows the importance of Diwali and Dhanteras so they leave no stone unturned to grab the potential customers.
Besides its religious significance Dhanteras is also important from business point of view. Huge purchases are made on this day as people wish to overhaul their houses and go for a complete makeover.
In this exuberant and vivacious atmosphere of festivity oneworldnews wishes its viewers a happy and prosperous Dhanteras.