Idea Cellular the third largest telecom operator of the country by the subscribers, has slashed its mobile internet rates for the prepaid customers by up to 45 per cent, this seems as a bid to attract and retain users ahead of the Reliance Jio Infocomm’s impending launch.
Idea Cellular, serves over 175 million subscribers, has said on Friday that its 4G, 3G and 2G users will now get up to 45 per cent more on the data benefits on sachet packs below 1 GB.
For example, its 2G data pack which is priced at Rs 19 and offers 75 MB data for three Days, will now be offering 110 MB data for three Days – reflecting a 45 per cent more value to the customer, for the same price
Similarly, with the 4G/3G data pack for Rs 22 that usually offers 65 MB data for three Days will be now giving 90 MB data for three days, which will not offer 38 per cent more data benefit to the customer. Idea usually offers a wide range of sachet data packs which are priced between Rs 8 and Rs 225.
These revised data packs are available across all circles since Friday. Bharti Airtel the largest telecom in the country, had also slashed data rates effectively by 50 per cent for downloads by prepaid customers between 3 am and 5 am on Thursday.