Every woman wants to wear something special during festivals like Diwali. While some look for designer wears others prefer big fashion stores for their favourite festival clothing like sarees, ghagra cholis and suits. This season designers from Ritu Beri to Anju Modi have designed exclusive collection to suits the occasion keeping the price range affordable. “If you want to sell the products you have to keep in mind customer’s interest. Competition is tough because besides designers hundreds of shops bring out festival collection,” says Anju Modi.
You can look forward for the best couture collection from the house of J J Valaya. Well crafted lehenga choli, saris and suits are carefully made with embroidery embellishments making it a must for the festival season. “My couture collection is bit expensive but it is worth buying. You can choose from other collection too for this festival season, which suits every pocket,” says Valaya.
Mandira Wirk has designed sarees to lehenga for the festive season. “I have mixed traditional designs with modern ones to give the look luxury and opulence. By wearing this collection you can get a feeling of traditional look with a touch of modernism,” said Mandira Wirk.
Payal Jain too is into festival collection. She always takes keen interest in presenting best to her customers. “I craft every piece with intricate precision and see that my clients feel a touch of class in my garments be it saree, lehanga or even kurta. I personally involves in all textile development that goes into my collection,” Payal said.
Pria Kataria Puri mixed lace with brocades for her festival collection. Her collection consists of Indo-western outfits made from gold, glitter and French lace. “I have also traditional sarees, lehenga choli, kurta for the great occasions like Diwali, New Year eve and even Eid,” Kataria said.
J J Valaya
What ever you say sarees is the first choice for any woman during festival like Diwali. But the trend is changing and especially young women started liking suits on such occasion as it is more comfortable. “It seems orange is the preferred colour because it has an unbeatable character and a strong personality and sets the wearer apart from the crowd,” says Anju Modi.