Ferrari the Italian supercar becomes the world’s powerful Brand Finance. The results were based upon company’s status and other qualitative parameters such as loyalty, and brand affection. This has given a great chance to the company to derive lucrative revenue.
‘Brand Finance, a leading independent brand valuation consultancy has published its annual study that reveals the top brands worldwide on the basis of revenue a brand can generate and how strong its customer/fan base is. And interestingly Ferrari has topped the chart this year.’
Ferrari important points such as net margins, advertising, average revenue per client and marketing spend has given potential benefits to the company.
Luca di Montezemolo, the Chairman of Ferrari said, “It is always a pleasure to top any list and still more so when the competition includes some of the world’s most famous companies. This achievement proves that even in very tough economic times, Italy can still offer the world businesses of excellence.”
He added, “Behind this acknowledgement are exceptional products made by equally exceptional men and women. They made it possible and for that I thank them.”
Brand Finance evaluated 500 most famous companies with reference to brand value, and declared Ferrari as the world’s most powerful brand for 2013.