Carnival to be called – JK Paper Presents – “Daakroom – The Letter Writing Carnival”
New Delhi, November 7, 2019: Conceptualized by Battees, “Daakroom – The Letter Writing Carnival”, a first of its kind carnival to revive the art of letter writing in today’s digitally driven world, today announced their partnership with JK Paper ltd., the leading player in office paper, coated paper and packaging board segments. JK Paper ltd. comes on board as the presenters of the carnival, for the second time, after Daakroom Chandigarh in 2017.
Shivani Mehta, Co-founder and Design lead of Battees said, “It is a moment of pride for us that an established brand like JK Paper has decided to back our initiative. We always believed that we are doing good work but the support that we are receiving only proves that people are taking note of the same, and that letters hold a valuable place even today. It will be the first edition in Delhi and we are really looking forward to the same.”
Speaking about the event and the association, Mr. A.S.Mehta, President and Director, JK Paper said, “All your true emotions like your first letter, birth certificate, your degree, your resume, your appointment letter, and your promotion letter comes on paper. At every stage PAPER is there. Paper is still the original wireless communicator and is truly one of the few sustainable products till date on this planet. We are really proud of the concept and looking forward to this year’s event.”
Daakroom also renewed their partnership with India Post who has been with the initiative since the inception of the carnival in the year 2016. This will be the third edition of Daakroom and will be the first in Delhi.The carnival will be hosted at Gandhi Darshan opposite Raj Ghat in the heart of the capital.
Aindri Anurag, Chief Postmaster General Delhi Circle, India Post said, “We are proud to join hands with Daakroom 2019. It is being held for the first time in Delhi and will be the biggest Daakroom edition so far. We believe that letters will always hold a special place in the history and the hearts of people and we want to share the wonder of letter writing with the kids of Delhi NCR. Department of Posts is also promoting letter writing through a National Letter Writing Campaign called ‘Dhai Akhar’. This year, the theme of Dhai Akhar campaign is ‘BAPU – You are immortal’. I wish the event a great success.”
The carnival having already proved its metal in the first two editions in 2016 in Allahabad and 2017 in Chandigarh received massive reach. Allahabad edition saw participation from over 6000 people, and in the following edition in Chandigarh, the reach extended to over 10,000 people. In addition both the editions also received support from Mr. Amitabh Bachchan and Gulzar Sahib in the respective editions with both writing customized letters to support the initiative.
Partha Biswas, Chief (Sales & Marketing), JK Paper also added, “It all begins with paper. It is the foundation for learning and creativity. Actually paper is the only means of communication that embraces the entire planet! The thought that paper leads to deforestation is a myth, as it’s produced using trees obtained through social farm forestry. Paper is environmentally sustainable and indeed an ally in fighting climate change. It’s just like growing any other crop. One should be raring to write, desperate to doodle, proud to print and use paper guilt free. So, go ahead and make an impression by letting the world know more about “you”!”
Daakroom – The Letter Writing Carnival, the name comes from the word ‘Daak’, which means post in Hindi. It’s the first of its kind carnival to revive the art of letter writing in today’s digitally driven world! For young students, it hosts a series of workshops, activities, competitions and services around letter writing, along with a lot of open events, exhibits, food and fun for people of all ages. The aim is to provide the audience with an immersive and entertaining experience such that they enjoy and take to handwritten communication while having a great time. Some of the key workshops around writing and post include philately, calligraphy, origami, graphology, letter writing, postcard making and so on. It also has music, theatre, dance and interactive demos from the Postal Department, deploying fun ways to get people of all age groups excited about letters.
Daakroom Delhi will be held on Sunday, 17th November 2019 from 10 am onwards at the BirsaMundaManch at Gandhi Darshan, opposite Rajghat.
Event details and registrations are open online at www.daakroom.com
About JK Paper:
JK Paper, a unit of JK Organisation, is India’s largest producer of Branded Papers and a leading player in Coated Papers and High-end Packaging Boards. It has grown over the years and maintained its quality leadership position. The company enjoys strong brand equity which has been built through use of Latest Technology, continuous R & D, Product Innovation and Wide Reach. The Company’s Social Farm Forestry Program, started in 1991, has created employment and livelihood opportunities for a significant number of people through usage of sustainable farming methods, also, contributing to the green cover of the country.
JK Paper believes that communities and companies prosper through ‘Sab KaSaath Sab KaVikas’ philosophy. Our CSR initiatives are all about building self-sufficient networks that enjoy access to collective social resources. Know more about us at www.jkpaper.com
Battees is a small initiative with a big mission – to re-establish the relevance of handwritten communication. It was started in 2014 by Harnehmat Kaur from Chandigarh and Shivani Saran from Allahabad, two graduates of the National Institute of Design, Ahmedabad. Lead by these two dynamic women of the next generation with B.Des in exhibition design and product design respectively from the prestigious institution with avid love for writing and postcards the organisation has come a long way since inception. Like the colloquial ‘Batteesi’, the organization aims to spread smiles by post. After a lot of workshops and activities at a smaller scale through Ahmedabad, Delhi and Bangalore, with Daakroom, Battees aims to make a larger impact, by reaching out to the city at large and make them put pen to paper.
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