Beckoning a new vision, Blenders Pride Fashion Tour 2019 brings alive the universe of ‘Pride’

Blender’s Pride

Blenders Pride Fashion Tour 2019 Preview sets the tone for innovation in fashion

Bringing the universe of pride to life, the celebrated Blenders Pride Fashion Tour goes beyond conventional runway shows in its milestone 15th edition, to unveil a breathtakingly new face of fashion. While ‘Pride’ as a meaningful expression of success and individuality continues to take center-stage, it is actually India with its indigenous ‘craft’, ‘blend’ of diverse influences, and a distinctive ‘identity’ that will become the canvas of expression this year.

Charting a unique course, the iconic 15th year of Blenders Pride Fashion Tour comes with a path-breaking format with designer Ashish Soni as curator-in-chief, and an exclusive collaboration with Fashion Design Council of India (FDCI), the industry thought leader. By  focussing laser-sharp on fashion, the tour will present festivals of fashion and create a universe of pride through its three themes – Craft, Blend and Identity – in the three city chapters of Delhi (with its patent modernity), Kolkata (with its extraordinary craft) and Hyderabad (with its consummate synthesis of the ancient and the modern), respectively.

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Stepping into the fashion spotlight as always, the tour also launched a new element – The Showcase –  to provide a breakthrough opportunity for aspiring fashion designers and models to be mentored and display their talent at this year’s Blenders Pride Fashion Tour. The Showcase, launched in October, continued the hunt for over two months to unearth undiscovered talent from across India, to provide them the platform they deserve. The lucky few who emerged as winners include designers like Ikshit Pande (Quod), Sushant Abrol (Countrymade) and Stanzin Palmo (Zilzom), and models like Ritu Chauhan, Poojan Solanki and Preethy Karan.

The festivals of fashion at the city chapters will include segments like The Exhibit, The Fashion Incubator and The Panel Discussion, each of which will celebrate a whole new world of fashion. While The Exhibit will be an artistic display of iconic pieces of famed designers, The Fashion Incubator will showcase the work of aspiring designers who have emerged as winners from The ShowcaseAt The Panel Discussion, there will be an intellectual exchange of ideas amongst industry stalwarts, on game-changing influences in the fashion arena.

The tour commenced with the Preview, hosted in a spectacular urban industrial set-up, melding the palpably raw with other elements. Bringing a blank canvas to life, the evening was an immersive reveal showcasing a compelling take on ‘Pride’ by acclaimed designers Anamika Khanna, Manish Malhotra, and Abu Jani Sandeep Khosla, along with their scintillating muses Rhea Kapoor, Kiara Advani and Kusha Kapila. Adding to the theatrical drama were models in white muslin garments, while Archana Vijaya played a unique host and moderator of all this bewitchment.

 Speaking on the occasion, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, said, “In its 15th year of spearheading the fashion industry, Blenders Pride Fashion Tour moves beyond conventional shows to become a celebration of all things fashion with a new vision. With its path-breaking format, the milestone edition of the tour aims to enhance appeal for the youth and set the tone for innovation in years to come. The journey of ‘Pride’ that the brand undertook last year, continues to take center-stage this year as well, to bring alive distinctive expressions of ‘Pride’. We are also thrilled to collaborate with an industry leader, FDCI, in this landmark year, to take the property to new heights, together with illustrious designers and artists from across the country.”

As curator-in-chief of Blenders Pride Fashion Tour 2019, designer Ashish Soni said, “The 15th edition of Blenders Pride Fashion Tour takes the next step in the fashion arena with a new format to include festivals of fashion, in addition to the runway shows. With this tour, we are thrilled to expand the horizons and understanding of fashion in the country by going a notch above.”

 Manish Malhotra, designer, talking about his theme ‘My Identity, My Pride’, said, “Evolution represents the merger of traditional values with modern expression. The fashion industry is a fast-paced, ever-evolving space, whose limits are constantly tested by everyone. It’s an absolute honor to be associated with Blenders Pride Fashion Tour 2019, which will paint a picture of tradition on a canvas of technology, that will be an expression of my identity in a unique fashion.

Speaking of their concept ‘My Blend, My Pride’, designers Abu Jani Sandeep Khosla said, “The concept of ‘Blend’ is an ode to the unifying power of fashion and its ability to transcend borders and geographies. We return to our roots, our extraordinary legacy of indigenous textiles, craft techniques and embroideries to fashion a brand-new expression which is unfettered by rules or borders.”

Starting January 2020, Blenders Pride Fashion Tour will travel across four cities, starting with Kolkata and then moving to Hyderabad, Delhi and Mumbai.

Blenders Pride Fashion Tour 2019-20 Schedule: 

22nd January 2020

Anamika Khanna
1st February 2020
Manish Malhotra
8th February 2020 Delhi Abu Jani Sandeep Khosla
22nd February 2020 Mumbai ‘The Pride of India’ in association with FDCI

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