ALPHABET Exams Frenzy
Earlier this week Google announced it is a subsidiary of Alphabet. In the domain name world it is a popular name and it is used by a lot of other companies.
BMW already owns the trademark and is reviewing whether there was any infringement.
The BMW subsidiary provides corporate vehicle fleets. While Google’s parent is involved in tech and life science management.
The other Alphabets are getting free publicity as BMW and Google sort out their infringement in courts.