Good news for Anushka Sharma’s fans: Now connect Anushka Sharma via Whatsapp
Anushka Sharma is one of the finest actresses of the Bollywood and almost everyone admire her for outstanding acting skills. Actress will be next seen in the film “Phillauri” that is produced by herself. Instead a fresh twist to film-marketing, the makers of “Phillauri” will have actress Anushka Sharma calling fans every week to engage with them on the movie in which she plays a friendly spirit. So now you all can connect to Anushka Sharma via Whatsapp. This activity will have the concept of invisibility taking centre-stage. As actress is playing a character of spirit in the film. Shikha Kapur, Chief Marketing Officer, Fox Star Studios, was quoted saying, “A celebrity going invisible during a film’s promotion is a first and we would like to continue creating ground-breaking ideas that transcend conventional norms of engagement.”
Anushka Sharma’s number is here
Well, movie’s promos are already driving us crazy. It seems Anushka Sharma is all set to give us something out of the box movie this time. Since Anushka is playing a friendly neighbourhood spirit in the movie, to take this thought forward, she has got a personal phone number registered in the name of Shashi — the character from the film that she is playing. She will be available to interact with fans through WhatsApp’s Video Calling feature.
The number is 9867473178. The fans will need to add Shashi on their Whatsapp contact and they will have direct access to her. According to reports, number will be constantly used by her through the campaign of “Phillauri” to engage with her fans who will get exclusive access to film’s promotional content too, the statement read.
Kapur further added , “The unique storyline of ‘Phillauri’ where the lead actor plays a friendly spirit who cannot be seen by people, gives us the opportunity to create a campaign that is imaginative and differentiated with ‘invisibility’ taking centre stage as the unique proposition. “Phillauri” has been produced by Fox Star Studios and Clean Slate Films and has been directed by Anshai Lal. It will hit the screens on March 24, 2017. All the best Anushka Sharma for your upcoming film!