All that Google taught us in 2016: Here are all its achievements
It is pretty much clear that Google is much more than just a search engine, with the multiple tech ventures. It seems that Google is on its way to snatch the position of number one tech giant from Apple. With the web search business being Google’s occupation, the brand is now broadening its work of field to hardware and many other industries. Here is all that Google taught us this year.
The firm decisions taken by Google, going all out of the way have made it one of the solid firms that it is today. The decisions taken by the brand are something to learn from. Let us see what Google has taught us this year with its firm decisions and visions:
- Don’t be afraid to change course
Google had a vision to develop a car with no steering-wheel and pedals but taking the demand of the market and making a practical decision, Google its course of action a little bit. Google is now ready to use its partnership with Fiat Chrysler and start a ride-sharing service with Chrysler vehicles.
This move by Google surely taught us to set our priorities straight. To never let our visions, play with the rational side of our brain and make practical decisions.
- But keep innovating at what you do best
Even though Google keeps investing in different ventures but it never forgets about its roots. Google’s search engine is always the priority. Innovation to make the users experiences are always on Google’s top list.
This move by Google taught us that always keep innovating the process which has made you without fail. Development and growth always comes from the start.
- Procure top talent
Google recently hired Lyor Cohen to head YouTube. Cohen is the founder of 300 Entertainment and former president of Def Jam. He is better known as the music industry giant.
This move by Google shows that finding a right person for the right job at the right time is what makes and breaks a brand.
- Diversify and challenge competitors
With the launch of Pixel series smartphones, Google has taken a step towards challenging Apple yet again in the Smartphone market. Also, with the different hardware ventures Google is undertaking, it is trying its best to diversify its field of work.
This move by Google taught us to never back out of a challenge and always provide better services at a better price to your customers than your competitor.
- Be transparent
Google is a transparent brand. Whatever it does, public know about it. After all transparency is the key to trust.
A brand should always be transparent to its customers, communicate to them on regular basis and trust its employees. Communication makes a major difference.