Advertisements today are an important part of any marketing campaign and it is true that companies go all out in putting together a perfect ad. But, when an advertisement appeals to the emotions of a person, the message becomes more important than the product.
The same thing happens with the Surf Excel ad that it has recently released. The ad based on Ramzan, the month of fasting observed by Muslims is a beautiful portrayal of what this month is all about.
It is not all about fasts, but, also helping others. A small boy wearing a white new kurta helps an old man sell all his samosas and jalebis with the help of his friends at iftar (breaking if fast).
What message do we take back from this?
“Kisi ki madad karna bhi aik ibadat hai. Aur agar madad karne mein daagh lag jain, tou daagh acche hain”
(To help someone is a good faith. And while doing so if you stain your clothes, the stains are good).
The feel good ad touches various emotions and makes you tear up and smile at the same time.