Virat Kohli has become the Brand Ambassador of Gionee in India
Chinese smartphone giant Gionee has already touched the milestone as its customers in India has reached to 1.20 Cr and apart from this, it has signed Virat Kohli as their official Indian brand ambassador. Indian cricketer Virat Kohli has become the brand ambassador of Gionee now. He will soon appear in the upcoming campaigns of Gionee, and will also be actively involved in a host of innovative marketing and customer experience initiatives of the brand.
Gionee smartphones are largely purchased by Indians. Gionee has its plans of doubling its market share in the country by March 2017 and to reach that milestone, it will be establishing 500 brand stores in India as well as doubling their strength of retail representatives to 20,000.
Alia Bhatt is also a brand ambassador of Gionee
Gionee wanted to make its position in the Indian smartphone market and the signing of such a huge star like Virat Kohli is best thing they can do. Gionee’s current brand ambassador in the country is actress Alia Bhatt, who has a contract of two years and will work alongside Virat.
On the partnership, Arvind.R Vohra, Country CEO & MD, Gionee India was quoted saying, “India is one of the fastest growing young economies in the world and Gionee takes immense pride in having India’s biggest youth icons Virat Kohli and Alia Bhatt as its brand endorsers. With the two of the most loved icons in India our motto of Making Smiles is bound to create a new benchmark across billions of young hearts.”
According to reports, on the association, Indian Captain Virat Kohli said, “I play my game with dignity and passion and apply the same rule in choosing my partnerships. Gionee comes across as a brand that is fuelled by passion, determination and focus to innovate and perform and with all of this have its heart in the right place by giving back to society. Thus, I feel and believe that this association will go a long way. I am very excited to start this journey with Gionee.”