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New Tourism ad of West Bengal is taking the internet by storm!

New Tourism ad of West Bengal is taking the internet by storm!
Radhika Srivastava

West Bengal new tourism ad featuring SRK is taking the internet by storm, watch it here!


Bollywood King Khan has recently shot an ad which has become popular on social media. People are loving it. New Tourism ad of West Bengal is winning the internet with its ‘sweetness’ and rightly so. Well, ad was released on Friday but since then it is catching maximum eyeballs.

Watch:

It has crossed a million views. Interestingly, it has been shared by more 30,000 people alone on Facebook. The video is through a foreigner’s eyes who embarks on a journey through West Bengal and soaks in the culture, the food and the ambience of the state.

Bollywood King Khan

Bollywood King Khan

Beauty which is personified in West Bengal

West Bengal is a busy state and that what this ad features. From the busy college streets and yellow cabs in Kolkata, to devouring bhetki paturis, to visiting architecturally rich temples of Bishnupur, to the haunting music of the Bauls, to Rabindra Sangeet- the video captures all things beautiful about the state.

You will surely come to know about the essence of West Bengal after watching this video. For a lot of Bengalis living outside the state, the video has struck a chord for its authenticity and made them crave for a trip back home. One more thing that will excite you is tadka of SRK. What more, the video ends with Shah Rukh Khan, the state’s brand ambassador, crooning Tagore’s song and serenading the young girl on Kolkata’s tram.

Video and its aim

Well, this beautiful video aimed at highlighting the lesser known places of Bengal. “We wanted to stay away from the stereotypes. Every West Bengal Tourism ad in the past has highlighted Sundarbans, Darjeeling, Howrah Bridge- the idea was to showcase the hidden gems of the state,” says Sujoy Roy, Creative Director of Ogilvy & Mather, according to reports. The video has been shot by production house Nirvana who have in the past worked on ad campaigns of Incredible India.

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Radhika Srivastava

She loves to express her feelings via her write -ups! She is a young passionate writer who brings unusual ideas to explore the world.

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