E-commerce (Luring customers into buying more since 1991)
Have you been buying a lot of stuff online recently and thinking to yourself, Isn’t it a bit too much? Or Do I really need this?
Well, E-commerce websites are turning your brain against you and luring you into buying stuff you don’t really need. You maybe wondering how.
I have come out with a few mind tricks that these E-commerce websites are playing on you. So keep an eye out on these the next time you are shopping online.
• Crazy Discounts
Why is everything on sale all the time? They take advantage of the basic human nature by pointing out savings. So what they do is, they show the original price right next to the discounted price. It makes more sense if you see high original price next to the discounted price then if you saw a product for say Rs 1000 without any discount. They form an illusion by making the customer believe that the cost of not buying is exceptionally higher than the cost of buying the product.
• Buy above 1500 and get free shipping
Yes, you all must have come across that. Isn’t it?This is indeed a good way to increase sale and cover up the shipping costs. Suppose, you buy an earphone worth 1350 and think, I don’t want to pay for shipping, so might as well buy an aux cable. You see what you did there? Bought something that you actually don’t need just to avoid the shipping costs.
• Offer ends in ___
Introducing a deadline is a popular strategy used by E-commerce websites. Creating a sense of urgency with the countdown forces people to make up their mind real quick. The opportunity to miss out on savings is sometimes too much to pass on.
• Only a few left in stock. Hurry, buy now.
There is a purpose behind why you will never see “Plenty left in stock “. It doesn’t drive a potential buyer to act fast. Again, creating a sense of urgency and giving a slight push to buyers who are on the edge.However, please don’t be surprised to know that I have myself fallen in this trap many times. But, this should not discourage you from controlling yourself the next time you go online.