Google’s new app, ‘Digital Unlocked’ now to intensify SMB push in India
Internet giant Google announced two new initiatives on Wednesday, to train and help SMBs capitalise on the digitisation wave faster. Google’s new app digital unlocked now to intensify SMB push in India.
Intensifying it’s efforts to conquer the small and medium business market in India, Google announced an initiative to train and help SMBs capitalise on the digitisation wave faster.
Google’s Chief Executive, the Chennai-born Sundar Pichai, who is currently touring India in a personal and work trip, said that in the coming months, Google will provide digital training to “thousands of small businesses”.
Digital Unlocked is essentially a training programme in association with industry body FICCI, to provide Indian SMBs essential digital skills to enable them to get online and connect to customers in different parts of the country.
Under the second programme called “My Business Websites”, Google will provide free websites and web tools to small businesses in order to bolster their digital presence.
“Today, anyone can become an entrepreneur, a developer, or a creator, but it is important that they have the right tools and skills to digitize. We believe it is important for us to invest in training and equipping these individuals and small businesses to accelerate their journey of growth,” Pichai said.
Google has been looking to tap into the small and medium business market through its enterprise offerings such as Google for Work, Google Cloud and others. As more and more Indians come online, it is now trying to aggressively chase market share in the segment.
In a joint study conducted by Google and consultancy KPMG on the “Impact of internet on digitization on SMBs in India”, it was found that 68% of the 51 million SMBs are offline.
It further found that digitization of SMBs could help increase their contribution to India’s GDP by 10 percentage points, taking it up to 46-48% by 2020.
Speaking at the event, Ravi Shankar Prasad, the minister of Electronics and Information Technology welcomed Google’s efforts to engage with Indian SMBs, but urged the Internet giant to understand and implement more solutions with the local context in mind.
He also said that the company could focus on bringing Dalit and scheduled caste and scheduled tribes entrepreneurs into the fold of the mainstream, and added that Indian digital economy was going to be a $1 trillion economy in the coming years.
Google also launched Primer, a free mobile app to teach digital marketing skills using interactive methods. The app, available onGoogle Play store and the Apple app store, also works offline and is available in English and Hindi with Tamil, Telugu and Marathi versions coming shortly.