Famous Brands that were a hit in Bond series
‘007 James Bond’ underwent numerous embodiment ever since Ian Fleming sent him on his first assignment in 1953, but apart from his successful missions, Bond is known by the brands he uses. From wearing a Tom Ford suit and an Omega watch straight down to his underpants, 007 is undoubtedly a labels man. Here are few famous brands that were a hit in bond series.
Brands are an integral part of the Bond film franchise. According to reports, Spectre, the 24th official film of the Bond series, is the most expensive movie till date, with a budget of around $350m. Advertising partners have played an integral part in making the film a success. These brands are banking on few major ad campaigns and special themed products to cement the association.
Jason Gonsalves, the chief strategy officer, Bartle Bogle Hegarty, describes Bond’s power of pulling a customer, he states that discernment and sophistication are a part of his personality and through this consumer choices varies.
Brands which were a hit in Bond series:
The N. Peal cashmere turtleneck which was worn by Daniel Craig in the poster of Spectre film, sold out in almost seconds.
Heineken, which invested £28m in Skyfall, the twenty-third James Bond film, covering one third of its total budget, retains the supplication of Bond drinks brands. Heineken invested $100m in an ad campaign starring Daniel Craig and Belvedere.
Belvedere and Bollinger
The James Bond series had later on signed in Belvedere vodkaand Bollinger, alongside the earlier brand Heineken.Belvedere had launched limited edition 007 bottles.
Aston Martin became the first official car of James Bond, when Sean Connery got behind the wheels of a DB5 for Goldfinger, the third in the Bond series, in 1964. Various Aston Martin have been driven through eleven Bond movies. However Spectre was class-apart where the specially designed DB10 gave a starring performance.
James Bond’s love for a vodka Martini was not shaken by Daniel Craig’s Heineken lavish endorsements. Belvedere’s multi-million-dollar Spectre deal saw 007’s favorite drink return to prestige. But controversies have not been put to rest yet. Bond switched his order from his everyday Vesper version with a lemon twist to a dirty Martini in the 2015 movie.
Brioni was replaced by Tom Ford as James Bond’s official dressmaker in Quantum of Solace, the twenty-second Bond movie and since then 007 has been the perfect inspiration for the designer. It also declared James Bond the personification of the Tom Ford man.
In Casino Royale, the twenty-first James Bond movie, Omega was responsible for the embarrassing dialogues which were enough to make the viewers look at their watches for all the false reasons. In the movie Eva Green asks Daniel Craig if his watch is a Rolex. “Omega,” replies Craig. The message could not have been clearer: Bond was an Omega man. In fact, Omega was securely strapped on 007’s wrist ever since 1995 when it replaced Rolex which was the original James Bond watch.