BCCI confirms IPL worth of $4.5 billion
IPL cricket’s biggest brand: BCCI
BCCI confirms IPL worth of $4.5 billion:- The Board of Control for Cricket in India has recently claimed that brand IPL is worth $4.5 billion, or INR 27,000 crore. Moreover, in the annual report for 2015-16, the board has also mentioned that this staggering figure for ‘cricket’s biggest brand’ was calculated by the valuation appraisal firm Duff & Phelps.
“As per Broadcast Audience Research Council of India, the total TV viewership of the IPL 2016 which is calculated by the impressions stood at 102 crores. Also, a report by the management consultancy firm KPMG puts the total impact of IPL 2015 on the Indian economy at Rs 1,150 crore, which is more than 0.6 % of the country’s GDP,” states the report.
The BCCI has also just floated an open tender for the T20 league’s global media rights (TV and digital) for a period of almost 10 years, with the digital rights that are available for half that period. The battle for these rights may also see leading sports broadcasters like the Sony Pictures Network India (SPNI) and Star Sports spending more than $4 billion to pocket them.
IPL has set a benchmark: BCCI
Anurag Thakur, BCCI president said on Thursday that, IPL has been sure shot hit, as on the field, it has given the talented players a stage and also a platform to showcase their skills. It has been the fastest growing league in the world, and it has also managed to change the landscape of domestic sport in the country.
After the IPL was launched in 2008, many other sports have started such leagues. The numbers prove that the IPL has set a benchmark, and at the BCCI, they are extremely proud of this.
“The IPL has been further growing by 20% every year. It is a broadcasters’ delight, and a preferred platform for all the advertisers. Look at how Vivo (mobile company) has become a house-hold name after becoming the title sponsor of this league.
Expect the digital rights of the event to further soar exponentially in the coming years, which is why they have been sold for only five years,” said another BCCI official. Vivo, has paid around INR 100 cr in order to buy the title sponsorship earlier this year.
According to a survey which was carried out by the board, the 2016 IPL was a superhit. 52% of the TV viewing households have watched the tournament, with the league’s cumulative TV reach of being 361 million viewers. 1,543,655 spectators have watched the matches on the ground, while 4,40,000 people paid a visit to the ‘fanparks,’ an initiative which was taken by the BCCI to popularize the league in tier-2 cities.